Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand. Amy Jo Martin
Brand is not a product, that’s for sure; it’s not one item. It’s an idea, it’s a theory, it’s a meaning, it’s how you carry yourself. It’s aspirational, it’s inspirational. Kevin Plank
Us RUDE Guys have added a new concept to our brand that piggy backs off the ethos of Rude Record. Mend It, Australia launches itself out in the community on the 10th February when we tinker travel, over an hour away from home, to volunteer at the Geelong Repair Cafe – Highton.
Our RUDE and Mend It branding reflects reducing consumption, reuse of available resources and the right to repair without interference. Locally at Imagine Melton Zero Waste, we promote resource recovery and say no to landfill, preferring to champion alternatives, such as zero waste measures, like composting.
At Mend It, Australia Facebook page we showcase Australian and global mending, fixing and repairing events. We post interest articles and videos about the mission to mend movement. And most days, we also like to shout out about what we are reusing and repairing. We hope our posts inspire our page followers to think twice before chucking things out and heading off to the mall to buy new.
As for this blog, RUDE Girl was writing a weekly blog post, however it looks like I will only be able to manage monthly/bimonthly this year, as we will be busy trekking around the countryside, participating in Repair Cafe events.
RUDE Boy has worked part-time for many years, as he is transitioning to retirement. He has just told me he plans to fully retire this year in October [it’s not common knowledge yet, but who reads what I write anyways!]
We have been making some plans for this milestone forever really. However, we started to focus more on it last year. In 2017 we were involved in mending at Mend It, Melton [MIM] events in our local community but MIM did not work out for us. Bureaucracy decided to take over and its reason for doing so failed to align with our Rude Record brand. There are no more Mend It, Melton events in our local community, however I still administrate the Facebook page here
Thanks to the bureaucratic meddling of Mend It, Melton, us RUDE Guys turned a rotten situation into a positive and voila, Mend It, Australia was created. And our idea around flexible tinkering travel was born.
“BEAT THE MAN AND BRAND YOUR LIFESTYLE” ~ Karen Ellis aka RUDE Girl