Mariana’s Eco Fashion Mindset


“Some people save animals. I want to save clothing” 

Mariana Kirova ~ Garment Upcycler & founder of Eco Fashion Sewing


For this Friday’s blog post, RUDE were keen to feature Mariana from Eco Fashion Sewing     Thank you Mariana for accepting our invitation to share your passion for eco-fashion.  It’s over to you.

There is no other couple you can find online that is so authentic, dedicated, open and giving as RUDE guys are!   We all need to be more concerned about the waste we create and to be responsible for the things we acquire.  How to use and care for them, as well as how to repair and continue to reuse stuff (instead of dumping it).

RUDE’S ‘Beat The Man’ approach, and relating to what Karen and Danny are doing, was what encouraged me to follow Rude Record some time ago.  My hubby’s hobby is electronic, electrical and technical stuff repair,  and I’m into clothing and textile reuse.  Therefore us, having very similar interests to these RUDE guys was awesome.

That¹s me, Mariana, with crochet and lace makeover

Mariana with a crochet and lace makeover



I have loved textile scraps from a young age.   After moving to live in Australia with my husband and son in 2010,  I studied Fashion Design.

My first creative alteration as a fashion student (cushion turned into a bag);

My first creative alteration as a fashion student [a cushion into a bag]

My sewing room as fashion student

My sewing room when I was a fashion student

After graduating, I worked for a few years in bridal and general dressmaking, and also alterations. However, my heart was not in this type of work, and  one day I quit doing it.

Today, I rework and upcycle clothes and materials, in my studio, at home in Perth, Western Australia.  I source materials mostly from local charity shops.  Recently,  I found a Good Sammy warehouse, where lots of the unsold clothing goes.  This has become my main reservoir for raw materials.

My last purchase of 8.5kg bag of T-shirts from charity warehouse

My last purchase of 8.5kg bag of recycled T-shirts

I started my Eco Fashion Sewing blog to connect with like-minded people, like RUDE Girl, and share my knowledge, with one thing in mind;  to help others alter and making new from old.  My main goal is to develop a platform with digital products, for others to get into clothes upcycling, with some helpful knowledge and guidance of quality sewing finishes and professional redesign tips.   I recently published my first essential eGuide It covers important basics like designing with colours, and a group of techniques that can be adopted when upcycling.


I love mending and altering, yet usually my mind is also thinking how to enhance the look of a garment.  I will fix with an embellishment to cover a spot, or will enlarge a small size garment in a complimentary creative way, as I demonstrate in my tutorials




All my sewing machines are second hand.  I have a Brother domestic sewing and embroidery combo,  Bernina overlocker and Juki industrial straight sewer. I love my industrial sewing machine.  It just meets my stitching quality freakiness.

My sewing room recently after finishing a project (before vacuuming the floor;)

My sewing room just after finishing a project, and before vacuuming the floor



 I’m fortunate we rent a place with an additional room, big enough to accommodate my passion,  (for now, ha ha!).  Recently, I started selling garments I make on Etsy , but soon I’ll be selling at some local Perth markets as well.


Many creative sewers can rework and give back to the community by selling re-designed garments.  I’m finding this a good sustainable way to keeping the circulation of already produced textiles alive, and it helps to reduce textile waste at the same time.


The online presence of RUDE’S Karen and Danny on Facebook @ruderepair , and their Rude Record blog on WordPress, is giving me hope that together, we can shift the ‘fast over consumption’ mindset from ‘what we have’ to a happier, more natural way of living, focused on ‘who we are’ and ‘what we do’.

Thank you for the opportunity to present my passion and re-creations, RUDE guys!

Mariana, it was a pleasure featuring you and Eco Fashion Sewing this week.  We also want to promote your Facebook page and notice that you have a market coming up on the 11 June, 2016.  RUDE is inspired by your passion for refashion and keeping textiles out of landfill.  And what’s also inspiring to us, is that you are generously sharing your fashion design knowledge and skills with others.  If we strive to have this sharing and caring mindset, we will go a long way to beating The Man.

Beat The Man and eco-fashion your mindset with Mariana!


Worn out belt on a cardigan replaced with a belt closure

A worn out belt on a cardigan is replaced with a belt closure


4 thoughts on “Mariana’s Eco Fashion Mindset

  1. Thank you for inviting me, Karen! It was real pleasure to write for Rude Record.

    I think creating while saving textiles is truly amazing thing. Anyone who sews can try and I bet they’ll never go back to buying new materials. Because this is the best way to challenge your creativeness up to the roof;)

    Warmest regards,

    Liked by 1 person

    • You’re most welcome Mariana. Your eco fashion mindset encourages RUDE Girl to keep exploring creative ways of reusing textiles. Thank you for sharing so generously.


    • Hi Eimear, thank you for your comment and great you have added Eco Fashion Sewing to your feed. I had to delete the link you sent as it appeared to be spam. Would you be able to send this ? clothes pyramid to Rude Record on Facebook please?


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